Brown is a natural, down-to-earth neutral color.
It is found in earth, wood, and stone.

Brown is a warm neutral color that can stimulate
the appetite. It is found extensively in nature in
both living and non-living materials.

Brown represents wholesomeness and earthiness.
While it might be considered a little on the dull side,
it also represents steadfastness, simplicity, friendliness,
dependability, and health. Although blue is the typical
corporate color, UPS (United Parcel Service) has built
their business around the dependability associated with brown.

The color brown and its lighter cousins in tan, taupe,
beige, or cream make excellent backgrounds helping
accompanying colors appear richer, brighter. Use brown
to convey a feeling of warmth, honesty, and wholesomeness.
Although found in nature year-round, brown is often considered
a fall and winter color. It is more casual than black.

Shades of brown coupled with green are an especially earthy
pair, often used to convey the concept of recycling or earth-
friendly products. Very dark brown can replace black, adding
a slightly warmer tone to some palettes. Brighten brown with a
mellow yellow or rusty orange. Go smart but conservative with a
mix of brown and deep purple, green,  or orange-red.